Psychology of Color

Psychology of Color

Colors have a big influence on our state of mind. Colors in an interior can give you a comfortable feeling. Many entrepreneurs hire an interior decorator to give their business a certain “feeling”.  And that’s a good idea, because people response emotional to colors

Here a little summary of  color psychology

Red: Calls for Strong emotions. It’s unwise to paint a bedroom red when your child is hyperactive.

Yellow: Gives rise to cheerfulness and warmth. Although you will think it’s a nice color for children, some babies start to cry from this color.

Blue: Suggests calmness or serenity. A color which increases productivity

Orange: encourages enthusiasm and excitement. Excitement brings also a state of alertness, therefore it is usually used in alerts.

Green: Brings a state of tranquility and symbolizes health. Unfortunately the sellers of meat uses nowadays more and more this color in their packaging to make it look healthier.

Purple: represents wealth and success. So it make sense to use the color purple when you want to project wealth and success for a product.

Colors are used purely psychological by manufacturers and advertisers, and we buy it.

That colors influence our minds is scientifically long proven and sellers take advantage from this fact.

Children are very receptive to colors. Most children are coming more in balance when they are coloring. We grown ups have forgotten how important it is to be creative with colors. To make a coloring ensures relaxation and calming, it inspires and awakens creative thoughts.


psychology of colors
Coloring for adults

Look here for more: Only real travel coloring book for adults

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Coloring pencils

How often do you wait ? During swimming lessons, in a waiting room, during your lunch break, at the airport. All suitable times to give your creativity and energy a boost.

For this dutch book you don’t have to understand the language.

When you do like coloring, there is a whole series available.

By Loes Knetsch


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10 thoughts on “Psychology of Color”

  1. Hello Loes, I think that colours do have an impact on our mood. If you look out of your window and see blue sky you feel different to how you feel when you see a grey sky. I am sure that both adults and children are influenced by colours. I remember reading that school walls are painted in pale pastel colours to promote calmness. Very best wishes from Mark in the UK 🙂

    1. Hi Mark, your so right, it’s very wise to ajust rooms and schools, nowadays when you enter a toystory, you almost get blinded by the extremity they release on children, thanks for your reaction, Loes

  2. Color Psychology! One of my favorite topics! This is an amazing article on the power of color and one that people should really pay attention to. We are visual beings and like you said, color evokes emotions, so its best that we surround ourselves in the right hues! Great post!

  3. I love your site! It has a lot of unique information. I loved the color psychology article. I am getting a psychology degree right now and I love to see psychology being represented in the real world. I am not much of an artist but your site will be on my recommend to friends list!

    1. Hello Denise, thank you, in fact every adult qualifies when they open up and recognize which color effect them most positively, greetings Loes

  4. Color psychology really interests me. I’ll definitely keep this in mind next time I paint my house. My kids love to color and I really enjoy doing it with them. I had no idea there were coloring books for adults!

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